Method
“Customer experience” questionnaire
Questionnaire to understand the experience of its customers in its store. This method can be used as an evaluation for an existing business or as a definition for a future one.
Innovation phase
ResearchActivity type
- Data collection
Duration
15 joursDifficulty
1/5Level of involvement
informant, tester, cocreator,Number
Minimum of 50 respondentsProfile
Users of the district concerned: residents, consumers, inhabitants,...Operational team
A person in charge of the creation, dissemination and analysis of the surveyLocation
OnlineMaterials required
Online survey softwareAdvantages
Important points
Preparation
- Edit the survey on an online survey software
- Disseminate the link of the survey to the widest possible audience via various local relays (social networks, local associations, public authorities, key players, newspapers, etc.)
Proceedings
Putting on line
1 monthPutting on line
- Launch the survey via different social networks
- Relaunch communication around the survey on a regular basis
Transmission of results
- Edit an automatic data analysis via the survey software
- Identify areas of convergence and divergence and areas of focus
- Write a survey report
- Write and publish an article on the workshop