Commitments

Assert the identity of retail districts

To encourage the development of innovative and appropriate projects in retail districts that have a defining effect on the region, it is essential to reveal their core identity and to position them strategically with regard to their users: consumers, local actors, investors, etc. In other words, the notion of regional marketing starts to make sense, allowing the development of an intelligent retail development strategy. Let's assert the identity of retail districts together!

Excel in Retail Design

Consumption and shopping habits are changing. Customer experience has become an essential test when developing retail concepts. At the same time, public policies rely on retail trade that drives tourism and regional appeal. Together, let's start up an Eco Retail Design revolution to develop the urban retail trade!

Plan retail development

Urban retailing is an essential and key link for towns and their residents. It ensures the animation of districts, provides jobs and creates wealth, and is a constituent element of a town's identity. The construction of the Smart Retail City was achieved with the integration of retailing, this being considered a strong lever in regional development. Let's plan urban retail development together!

Rejuvenate urban markets

The role of markets is central to the economic and social activity of towns. With their variety and direct impact on the vitality of retail districts, they have a real positive effect on the appeal of towns. Key actors in towns must make sure that markets remain dynamic and oversee their coherent, organised development within the region. Let's rejuvenate urban markets together!

Ensure the accessibility of shops

Current thinking attaches increasing importance to citizen wellbeing. But that's not the only issue. The idea of increased mobility and accessibility in towns, by all, is also forming part of the debate. Using the retail region is everybody's business. Let's devise a human urban retail business together!

The aim of our project is to create a participatory manifesto.

We present it here as a list of commitments promoting the values of participation, integration and sharing.

We invite the driving forces of the city to take part in this process: the general public, business owners, professionals in the sector, public bodies... we are all stakeholders in the city!

By pooling our experience, ideas and knowledge, we can devise forward-thinking solutions for high-street retail.

Every one of our commitments and experiments feeds this holistic reflection, which can be duplicated in other regions.