Various Atrium.brussels departments came together in a workshop to discuss how to support applicants hoping to open a business through an incubator scheme. The participants exchanged knowledge on supporting this type of project. By doing so, they were able to build a shared vision of retail trends and pinpoint the needs of future business owners. This is how the Value Proposition Canvas was created. This method enabled them to establish a vision of a business incubator tailored to the genuine needs of its future users.

As a result of this workshop, three concrete incubator scenarios were modelled. Thanks to the District Contract for Chasse-Gray in Etterbeek, one of these scenarios came to fruition: “Auberge Espagnole” Business owners have the chance to set up a pop-up shop in a dedicated premises fora few months. They benefit from mentoring and affordable rent throughout their project. The business owners, supported by Atrium, can use this as a springboard to continue their project and open a permanent business. A victim of its own success, we are currently developing new incubators and seeking the resources to open one in the near future...