Our methods

Series of questionnaires for urban market users. They allow the collection of qualitative data on the market to be studied.

Qualitative interview enabling us to understand the identity of a district from the point of view of specific stakeholders- district thematic experts. This interview is mainly functions as an identity analysis. It covers diverse themes concerning various facets of a retail district: urbanism, history, geography, economic development, etc.

Methodology based on sensory analysis allowing the retailer to assess the quality and the price of his products or his range via a user-centred approach.

Method for testing ideas thought by users, by users.

The research group is made up of participants with different and complementary skills. The members of the group undertake to participate in the operationalization of the programme throughout its duration. Members are involved in all phases of the project.

Method of continuous improvement to evaluate, direct and compare projects carried out. This method involves a participative workshop with users and allows opinions to be gauged, shared and focused.

A method for collating ideas, enabling us to position the area studied according to its users. Based on the concept of regional marketing, this enables us to define the challenges facing the district and the operational targets to develop in order to adapt the region to market demands. This method is proposed as a follow-up to ‘All Profilers’.

Workshop that uses a customer experience-based approach to test retail concepts in order to help a prospective retailer gain a better understanding of the expectations of his target public when planning the timeline and location of his future store.

Methodology for idea generation that reveals the identity of a retail district though its users This method yields sensitive, qualitative elements.

Participative evaluation of a project, organised into several different periods for reflection in small groups and collective sharing. The project evaluated is divided into several topics or specific questions. Each question asked is examined in detail by discussion groups.

Method for determining personas. In marketing, the persona is a fictional character, representing the target audience of a brand or project. It is useful to understand the client's experience before defining the ideas or projects to be developed.

Method based on networking and creation of projects, divided into four stages. MIX: discussion of topics and shared interests MATCH: individual discussion and coordination of skills related to the project MAKE: Co-creation of project by team CELEBRATE: relaxed moment The aim of this method is to create a community of 'Makers' for a particular problem. It coordinates a range of expertise and generates ideas and projects.

Exercise for sharing experience and opinions on topics within a specific subject area in three 45-minute time slots. Each break provides an opportunity for individual thinking and proposal of ideas. Discussion subjects are allocated to time slots and rooms and participants choose which table to join

Complete methodology for idea generation Based on the principle of the problem and the solution, the aim of this method is to outline, as a group, specific improvement projects for the region. This method surveys the usage of a specific region

A fun and in situ method to solicit the opinion of consumers in a district on their desire for a commercial location. A simple exercise consisting of placing a sticker that can be written on the windows of vacant stores on a street.

Method of collective intelligence that allows discussion and research to be constructed around a topic across several workshops With this method several aspects of a theme can be covered by a very large group, leaving the participant free to select their own discussion topics The events programme is defined jointly with all the participants at the start of the workshop, thus determining how the event is to proceed.

Rapid prototyping method, to move from an idea to a concrete project proposal. Through various individual, group and collective exercises, "Action Sheets" are ready to be developed into concrete projects at the end of the day. This method includes the design of models.

Survey that uses a relatively broad panel to yield data on a retail district in relation to different, specific topics. This survey forms part of a broader study and analysis of the local area using data collected during interviews with local users and actors.

Cette méthode a pour objectif de comprendre les besoins, contraintes et idées des acteurs du Retail Design. Elle permet de récolter des informations tant sur la compréhension de la notion de Retail Design, que sur la relation professionnelle entre les créatifs et les commerçants, ou sur les pistes à poursuivre pour professionnaliser l'écosystème Retail Design.

Questionnaire to understand the experience of its customers in its store. This method can be used as an evaluation for an existing business or as a definition for a future one.

A method of research and comparative analysis to identify, understand and compare existing ideas, tools, products or services. Its objective is to capitalize on products already existing outside its organization and to know the points to be improved for the development of new solutions.

method of research and comparative analysis to identify, understand and compare existing ideas, tools, products or services. Its objective is to capitalize on products already existing internally in its organization and to know the points to be improved for the development of new solutions.

Field questionnaire allowing users of a district to be consulted on their ideas in terms of economic and territorial development

This is a method for creating convergence, enabling us to establish a strategic, operational position in response to an issue. It helps us pinpoint the challenges faced in the long term and set medium-term operational targets.

Workshop to create, test or revitalise a local market, yielding a greater understanding of the expectations of the target public through the use of a customer experience-based approach.