Method for testing ideas thought by users, by users.
Innovation phase
Co-creationActivity type
- Convergence
- Prototyping
- Test
Duration
15daysDifficulty
1/5Level of involvement
tester,Number
+50Profile
Any participant concerned by the theme treated and potential beneficiary of the idea to be testedOperational team
An editor, a communicatorLocation
OnlineMaterials required
Survey softwareAdvantages
Allows large-scale testingImportant points
First general and not very thorough test of ideas.Preparation
- List the participants to solicit for the test
- Summarize the idea in a short and engaging paragraph
- Find a baseline for the idea
- Illustrate each idea to be tested
- Encode the test questionnaire on online survey software
Proceedings
- Send the questionnaire to the target audience
- Possibly relaunch your target audience
Transmission of results
- Analyze and prioritize results
- Communicate results to participants