Atrium.lab brought together a panel of consumers matching the target audience defined by Les Gastronomes, the fourth occupant of l’Auberge Espagnole. The aim: to observe and reflect on their concept, from the colourful facade to the type of services offered and the design of the store. All of these aspects were analysed using the “ideal business” method, which uses group brainstorming, individual questionnaires and photographic exercises.

After a detailed analysis of the feedback gathered, Atrium.lab provided the business owner with a comprehensive report on his concept. This enabled him to understand the adaptations to make to their concept on the basis of the opinion of their potential customers. Meanwhile, users were thrilled to have such a direct and concrete impact on the life of a shopkeeper, by providing in-depth details of their consumption habits as part of a constructive process of reflection. And Atrium.brussels was able to offer the participant an analysis that looks beyond the pop-up!