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I Shop 1030 was a project developed by Atrium Brussels in partnership with Schaerbeek municipality. Its aim was to highlight a district whose unique identity and businesses give it great potential, through a social media campaign based on a competition involving selfies, likes and love notes to favourite businesses.
But we couldn’t stop there! What could be done to maintain the appeal of this district, which fostered local business?
Atrium.lab decided to bring together project leaders and Schaerbeek council representatives to reflect on how to follow up on this success.
The method used consisted of three exercises. In the first “introduction” stage, participants shared their memories of the project. The second, named “To like or not to like”, assessed the aims of the project, considering its strengths and weaknesses. Finally, “WWWWH”, used the basic questions “Who, When, What, Where and How” to identify ways of modelling the initial project in order to guide the new project.
Following constructive discussions, we were able to contextualise the new project. The workshop had a great impact on the cooperation between Schaerbeek Municipality and Atrium.brussels, with a genuine trust developing between the two parties. The method enabled us to identify the actors involved in the project and how we should think about communication in the future.
Using effective interaction, it is a web 2.0 project, in which new media were harnessed for and by business owners. The Schaerbeek Municipality Facebook page , 1030 Schaarbeek illustrated the interconnectedness essential to the municipality’s identity.
We are not in the habit of doing debriefings here at the municipal council, but after the exercises organised by Atrium.lab, we realised that it was necessary. They allow us to highlight any concerns that arise, in order to make improvements for the future. We are now better prepared in terms of the methods to be applied and the goals to be achieved in media campaigns
