Method

Survey of six topics

Survey that uses a relatively broad panel to yield data on a retail district in relation to different, specific topics. This survey forms part of a broader study and analysis of the local area using data collected during interviews with local users and actors.

Innovation phase

Research

Activity type

  • Observation

Duration

15 min

Difficulty

2/5

Level of involvement

informant,

Number

a minimum of 100 respondents recommended

Profile

General public, users of the region in question

Operational team

1 project manager (+ surveyors, the number depending on the size of sample selected)

Location

Online (ideally using survey software) or in the field, face to face

Materials required

survey sheet or online survey software

Advantages

Important points

It is recommended that you use survey software that can be distributed online, facilitating analysis of the results.

Preparation

  • Publish the survey via survey software online

  • Distribute the survey link to the widest possible audience through various intermediaries (social networks, local groups, public authorities, key players, newspapers, etc.)

Proceedings

1 month

Upload

  • Leave the survey online for approximately one month
  • Post new communications about the survey regularly

Transmission of results

  • Publish automatic data analysis through the survey software
  • Highlight similarities and differences and points of particular interest

  • Produce a survey report

  • Produce an article about the workshop)