Survey that uses a relatively broad panel to yield data on a retail district in relation to different, specific topics. This survey forms part of a broader study and analysis of the local area using data collected during interviews with local users and actors.
Innovation phase
ResearchActivity type
- Observation
Duration
15 minDifficulty
2/5Level of involvement
informant,Number
a minimum of 100 respondents recommendedProfile
General public, users of the region in questionOperational team
1 project manager (+ surveyors, the number depending on the size of sample selected)Location
Online (ideally using survey software) or in the field, face to faceMaterials required
survey sheet or online survey softwareAdvantages
Important points
It is recommended that you use survey software that can be distributed online, facilitating analysis of the results.Preparation
- Publish the survey via survey software online
- Distribute the survey link to the widest possible audience through various intermediaries (social networks, local groups, public authorities, key players, newspapers, etc.)
Proceedings
1 month
Upload
- Leave the survey online for approximately one month
- Post new communications about the survey regularly
Transmission of results
- Publish automatic data analysis through the survey software
- Highlight similarities and differences and points of particular interest
- Produce a survey report
- Produce an article about the workshop)