The ideal market

• Meeting with the creator/organiser of the market (private or public) and briefing on the challenges and proceedings of the workshop.
• Preparation of moderation tools: update and print moderation and activity tools.
  
• Arrange catering: provide drinks and food in accordance with the number of participants
  
• Recruitment and briefing of supervisory team.
  
• Invitation of participants according to typical user profile

Upon arrival, the participants complete a profile form with: their personal details (first name, surname, email address), their profile: profession, age, nationality, an anecdote: 'What I like best in a market is... '

Presentation of the project, objectives and programme of the workshop, by the moderator

Definition of the general concept of the market covered by the workshop and suggested values it should convey: - 'The ‘…’ market is not ...? - 'The ‘…’ market is ...? - 'The ‘…’ market could also be...? - What values should the '...' market convey?

Best means of communication to inform people of the existence of the market: - How could you have found out about the market? - Through what media? - Where (shops, public places, etc.)?

• For each category and question, the participants write their answers on Post-it notes (several answers are possible, but just one per Post-it note)
  
• The moderator reads the suggestion aloud and displays it in the area provided for this purpose.
• The moderator constructs the conversation by inviting the other participants to react

Ideal location for setting up the market: - Where would I like the market to be? - Why?

• The moderator provides each participant with a map of the region in question (commune, retail district), accompanied by the legend 'I would like the market to be set up here because: '
• The participants underline on the map where the market should be set up and fill out the legend
  
• Each participant says their answer out loud.
  

Ideal design of the market in question: - What look and feel for the market (style, colours, materials)? - What retail mix? What products should be sold? - Organisation/spatial distribution? What route will the shopper take? - What signposting (to and inside the market)? - What accessibility? - Opening hours (day, time, frequency)?

• By way of inspiration the moderator may print and distribute sample images (markets, colours, products, signage, etc.)

- What additional services could the market provide (terrace, delivery, various events, etc.)? - What services could be expected from street vendors (e.g. welcome, quality of advice, loyalty card, gift card, discount vouchers, reusable bags, promotions). - What methods of payment (Bancontact, Visa, Mastercard, meal vouchers, payment by GSM, etc.)

• For each category and question, the participants write their answers on Post-it notes (several answers are possible, but just one per Post-it note)
  
  
  
• The moderator reads the suggestion aloud and displays it in the area provided for this purpose.
• The moderator constructs the conversation by inviting the other participants to react

Preferences in terms of after-sales service and communication: - What after-sales service do you expect from the market? - Would you like to receive information from street vendors or from the market after your purchase? - Through what medium (social networks, website, email, newsletter, paper, text message, other)? - How often (daily, weekly, monthly, at specific times, etc.)? - What type of information (promotions, news, producer information, events, product information, other)?

• For each category and question, the participants write their answers on Post-it notes (several answers are possible, but just one per Post-it note)
• The moderator reads the suggestion aloud and displays it in the area provided for this purpose.
• The moderator constructs the conversation by inviting the other participants to react

• Send the report on the workshop to the participants
  
  
  
• Send a satisfaction questionnaire to the participants
• Produce an article about the workshop