A fun and in situ method to solicit the opinion of consumers in a district on their desire for a commercial location. A simple exercise consisting of placing a sticker that can be written on the windows of vacant stores on a street.
Innovation phase
Co-creationActivity type
- Idea generation
Duration
2 weeks in situDifficulty
2/5Level of involvement
informant,Number
General public, users and consumers in a neighbourhoodProfile
Operational team
A graphic designer, a printer/applicator, a manager for collecting ideasLocation
On the windows of vacant stores in a neighbourhoodMaterials required
Sticker, indelible markersAdvantages
Direct conversation with the consumerImportant points
Do not leave the sticker too long at the risk of it being vandalized.Preparation
- Contact the operational team for the organization of the mission.
- Look for empty premises and contact the owners for authorization to display on a window
Proceedings
Mesurer les vitrines sélectionnées
Measure the selected windowsThe display cases must be measured to adapt the sticker to the correct format.
Layout the sticker
Depending on the number of windowsThe sticker must contain the following information: contact organization + question ("Write on the sticker the stores you want to see located here...... We will do the rest!") + Thank you + quick project brief
Print and apply the sticker with the felt and a fastening system
Take regular photos of the sticker in situ
Transmission of results
- Collecting and analysing the results: list all types of stores suggested by customers
- Compilation in a research folder
- (Write and publish a story on the subject)