Method

“Customer experience” questionnaire

Questionnaire to understand the experience of its customers in its store. This method can be used as an evaluation for an existing business or as a definition for a future one.

Innovation phase

Research

Activity type

  • Data collection

Duration

15 jours

Difficulty

1/5

Level of involvement

informant, tester, cocreator,

Number

Minimum of 50 respondents

Profile

Users of the district concerned: residents, consumers, inhabitants,...

Operational team

A person in charge of the creation, dissemination and analysis of the survey

Location

Online

Materials required

Online survey software

Advantages

Important points

Preparation

  • Edit the survey on an online survey software
  • Disseminate the link of the survey to the widest possible audience via various local relays (social networks, local associations, public authorities, key players, newspapers, etc.)

Proceedings

Putting on line

1 month

Putting on line

  • Launch the survey via different social networks
  • Relaunch communication around the survey on a regular basis

Transmission of results

  • Edit an automatic data analysis via the survey software
  • Identify areas of convergence and divergence and areas of focus
  • Write a survey report
  • Write and publish an article on the workshop
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