Method

Personas

Method for determining personas. In marketing, the persona is a fictional character, representing the target audience of a brand or project. It is useful to understand the client's experience before defining the ideas or projects to be developed.

Innovation phase

Positioning

Activity type

Convergence
Idea generation
Idea generation
Prototyping

Duration

2h

Difficulty

2/5

Level of involvement

advancer,

Number

From 1 to 5

Profile

Users who are familiar with the issue and the beneficiaries of the project

Operational team

1 moderator

Location

Meeting room

Materials required

Paper, post-it

Advantages

Important points

Proceedings

List

10 min

Participants are invited to make a list of personas for future projects to be developed

Définition des personas

30 min per personas

Using the "persona" tool sheet, the participants describe the different characteristics of each of the personas and repeat the exercise until all the personas on the list have been defined.

The moderator asks the questions
Participants discuss the answers together to converge towards a common vision.

Transmission of results

Cleaning up the "persona" sheets
Layout of "persona" sheets

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