Method

Survey : urban Market

Series of questionnaires for urban market users. They allow the collection of qualitative data on the market to be studied.

Innovation phase

Research

Activity type

  • Data collection

Duration

15 jours

Difficulty

1/5

Level of involvement

informant,

Number

20 et +

Profile

Users of the market studied

Operational team

A team of investigators and an analyst

Location

In the field

Materials required

Questionnaire, pens and rigid supports

Advantages

Important points

Preparation

  • Prepare and print the questionnaires
  • Select a list of relevant actors or a quota of participants to be interviewed

Proceedings

Survey

10 min per survey

The interviewers interview the actors concerned by the questionnaire.

  • The investigator solicits a user in the field
  • The investigator asks the questions
  • The interviewer writes the participant's answers

Transmission of results

  • Reading, compilation and investigation report
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