Method

Survey : urban Market

Series of questionnaires for urban market users. They allow the collection of qualitative data on the market to be studied.

Innovation phase

Research

Activity type

Data collection

Duration

15 jours

Difficulty

1/5

Level of involvement

informant,

Number

20 et +

Profile

Users of the market studied

Operational team

A team of investigators and an analyst

Location

In the field

Materials required

Questionnaire, pens and rigid supports

Advantages

Important points

Preparation

Prepare and print the questionnaires
Select a list of relevant actors or a quota of participants to be interviewed

Proceedings

Survey

10 min per survey

The interviewers interview the actors concerned by the questionnaire.

The investigator solicits a user in the field
The investigator asks the questions
The interviewer writes the participant's answers

Transmission of results

Reading, compilation and investigation report

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